Case Study
The Pearson Institute’s mission is to convene international leaders and world-renowned academics at The Pearson Global Forum to explore rigorous research and analysis to influence solutions, strategies, and policies for reducing and mitigating conflict to achieve a more peaceful world.
Vendor Management
Volunteer Coordination
Registration Management
Creative Direction
Event Marketing
Registration Management
Speaker Logistics
Volunteer Coordination
Vendor Management
Creative Direction
Event Marketing
Registration Management
SCOPE
This annual multi-day convening is a signature event of the Institute is held in domestic and international venues. I have had the pleasure of helping to steer the creative and logistical aspects of the Forum with growing responsibility, year after year, under the leadership of our Executive Forum Director.
CHALLENGE & SOLUTION
I’ve led the creative direction of digital content, event invitations, email campaigns, on-screen and environmental graphics, and venue decor. I crafted effective email marketing campaigns and assisted with native ad deployment to an audience of students, faculty, policymakers, and other notable peace-minded organizations — a task made all the more challenging working with a previously untapped international audience during the 2019 Forum in Berlin. In 2020, like so many others, we moved to a completely virtual format for the first time due to health and safety precautions during the COVID-19 pandemic.
© 2024 Kellee Dawkins.
